Intel’s innovation of their new web TV, pure IP service is a better consumer centric personalized experience, and the advertising industry and Wall Street’s shortsighted views on bespoke content will lead the future of television, as we know it, to lose against consumer centric platforms. Ashley’s passion for technology, advertising and media are a reflection of the cloth from which she is cut. Her career has included manufacturing of components, electronics, entrepreneurial start-ups, and running a media practice, all coupled with over 10 years living and working in Europe, Asia and Central America. With a background in finance, she has landed in digital advertising due to her love of technology and ability to navigate and scale new channels to market. She most recently led the iTV practice at Digitas New York and the Global Samsung.com business. Leveraging her legacy building scalable advertising solutions in emerging channels like Mobile and Video Games, Ashley founded Furious-Minds to provide, consulting, advisory and monetization strategies for companies whose revenue streams are advertising related or live within the converged ecosystem of iTV. One of the many ambitions for Furious Minds is to be a platform leading by example in an effort to attract and provide support for women in technology, on boards and to acquire funding. She lives in NYC and practices what she preaches; in her living room is an HDMI hub, connected to 5 OTT devices and her Samsung Smart TV. The …
